Category Archives: Customer Management

Read this if you use a CRM

CRM is a buzzword and the rate of businesses installing one for their system is considerably high in 2015. While a CRM is compiled of advantages tailored for business management, not all businesses reap the fullest advantage and in fact, fail to realize the real potential of a CRM for business.

Maxiclient CRM

Today, let’s show you how you should actually be using a CRM to get 100% benefits.

After you buy and install a CRM either premium or free, remember this fact

Don’t expect to get the ROI on day one right after deploying it

Most business personnel misinterpret CRM to be an instant lead generation tool. But no CRM is instant. Learn to recognize the gradual yet steady business growth with a CRM implementation.

Adopt yourself to a CRM environment

CRM may look confusing or difficult initially but it looks easier when you actually adopt it. Refer to CRM for every project management methodology you introduce. Enjoy working with CRM and check if your CRM encourage your new business steps as you plan. Poor user adoption is the major reason for CRM failure in many businesses.

Review on a regular basis

When you have multiple users in your system, review their CRM activities on a regular basis, allow your users to come up with feedback and improvements they look for in the CRM to better utilize the CRM. A review session on CRM actually works.

Don’t stop communicating

Get in touch with CRM support to get regular updates and better utilization tips.

Utilize the Reporting feature of CRM

CRM is capable of pulling reports of any database size. Make extensive analysis of your data with CRM reporting feature and plan your business process accordingly.

Finally, think CRM as a strategic shift in your organization

Your employees, partners and client should consider your CRM implementation to be the next step in your business and a time saver indeed.

If you are trying to buy a new CRM for your business, here are some quick expert tips to install a profitable CRM for your business.

  1. Build a CRM Project team – People who work in your new CRM
  2. Define a CRM vision – Write down what you wish to achieve in your new CRM
  3. Prioritize your CRM goals – Organize your to-do list of tasks
  4. Set your business process – Define your business process & implement a CRM for it
  5. Reporting Manners – Imagine how and when you use reports to enhance your business.

Try Maxiclient, most defined and specifically designed CRM tool for small and mid size business. Gather more details at

Interested to let Maxiclient team analyze your business and tell you how CRM works for your business, Call to 0422 4037136. We are happy to hear from you!


Inside MAXICLIENT: One secret to double your business revenue

Have you ever wondered what makes your business unique and stand out from your competitors?

60-70% of people say no and their question in return would be ‘’How I could differ from my competitors when the products we sell are the same and of same price?’’

But we say you actually stand out from your competitor on one particular factor which your competitors don’t and that’s your customer database. Yes, your customer database is unique to your business with which we are going to tell you how to double your business revenue.


If your business is say 3 years old, 30% of customers would have moved, 20% would be unlikely and 50% returning. This gives you a customer retention rate of 50%. Your loyal customers add to the fixed revenue of your business and they return to your service for reasons like quality, customer service, etc.

What if 50% grows to 80% and then to 100%?

While most business spend effort in nurturing new leads, they fail to realize or pay less attention in improving customer retention rate.

To increase the customer retention, first and foremost step is to segregate the customer database. To easily differentiate the customers, apply the two standard criteria as follows:

1. Customers by value of their projects
2. Customers by the frequency of their visit

Now that you have segregate your customers list. The next step is certainly to get in touch! There are plenty of ways to stay connected with your customers in this technological era. Few good and most recommended methods to engage customers are email, message, social networks, voice call and mail post.

To simplify, you could imply a CRM like Maxiclient (Built on the basis of enhancing Customer Relationship of Businesses)to set and get in touch with your customers at regular intervals on email and mobile.

Brands who become part of customer’s world are more likely to be smarter, faster and better. Building modest increase in customer experience improve your customer retention rate.

It takes months to find a customer but only seconds to lose one.